Pro Contact expands further with the acquisition of Spielwork

Amsterdam, 23 December 2024: Pro Contact is further expanding its activities in the recruitment industry with the acquisition of Spielwork, founded in 2017 by Manus Aa. Spielwork is now part of the Pro Contact Group. Pro Contact founder Noud Baijens explains: "With Spielwork and Manus there's a clear match in culture and DNA. We've been working together intensively for more than two years, so this acquisition feels very logical to us: we often need only a word or two to understand each other. The Spielwork team already regularly works at our office in Amsterdam, and in terms of content Manus fits seamlessly with our sales and management team. We notice in everything that we strengthen each other: within our teams, towards clients and in the services we deliver together."

The acquisition fits within the growth strategy of Pro Contact, which has developed at a rapid pace in recent years, partly through acquisitions. The company previously acquired labour market communication agency Roestvrijtaal. With the acquisition of Spielwork, this course is continued and the range of services further strengthened.

Tailor-made recruitment solutions

Pro Contact is a leading RPO agency with offices in Amsterdam, ’s-Hertogenbosch, Groningen and Antwerp. With Spielwork, an office in Den Haag is now being added. The organisation has been providing tailor-made recruitment solutions for years, including job marketing campaigns, employer branding programmes and interim recruitment. Pro Contact also supports employers with services such as writing vacancy texts, developing careers websites and organising photo and video shoots.

Vacancy formats as an additional service

Spielwork specialises in developing vacancy pages based on a proven format, complete with video, photography and copy written after conversations with employees in the role. These pages explain what a role involves in an honest, concrete and visual way. Thanks to this approach, the vacancies attract not only more applicants, but above all candidates who are a better fit for the role and the organisation. This makes the rest of the recruitment process more efficient.

The work of both organisations fits together well. Pro Contact's campaigns are a logical addition to Spielwork's vacancy approach, while Spielwork's clear and honest vacancy presentations increase the effectiveness of these campaigns. "For me, this feels like a fantastic next phase. Our companies complement each other, and I admire how Noud and his team have built such a successful company. We both like to keep things simple where possible, with good sales energy. I have every confidence in our ambitious plans for the coming years and that we'll be able to help our clients even better," says Manus Aa, director of Spielwork.