Nobody knows your company like you do. But does the labour market? With an employer branding campaign from Pro Contact, you tell your unique story to the labour market. You position yourself as an attractive employer, build awareness and put your company on the radar of potential applicants. That makes recruiting staff a piece of cake.
What is employer branding?
Employer branding means positioning your company as an attractive employer: you tell your organisation's unique story to the labour market and build a stronger position with potential new colleagues.
We give your company an online stage.
We put your company in the spotlight through recruitment marketing. Whatever your organisation's DNA, we bring your story to the surface and translate it into an EVP (employee value proposition): the reason candidates should choose your company.
One strong employer story: your EVP as the basis of every campaign
The best content, on every relevant advertising platform
A good recruitment marketing strategy means more traffic to your careers page
When do you use employer branding?
You use employer branding when you look beyond a single vacancy: you want candidates to know and choose your company, even if they aren't actively looking yet.
For you if:
candidates don't know your company yet, even though you have a strong story to tell.
your vacancies get views, but too few people actually apply.
you don't just want to attract staff, but keep them too.
Employer branding is also a standard part of RPO. Want to hand over the entire recruitment process? Then RPO is the way to go. Need applications for one vacancy right now? Then job marketing is a better fit.
This is how we work.
01Put your company in the spotlight with recruitment marketing
What do you stand for? Are you real doers, or do you put a lot of energy into developing your people? We start with your organisation's DNA and translate it into an employer branding strategy that suits you.
02Make it easy for your future colleagues with a careers page
On your careers website candidates learn more about your company. They can scan your vacancies and read blogs by your employees. That way they get a taste of what it's like to work at your organisation from their own living room. A careers website also lets us collect important data about visitors, which we later use to optimise the employer branding campaign.
03Want more conversion and more reach? Make a recruitment video
Video is the future. Whether you choose a recruitment video, an employer branding video, a company culture video or all three: it will boost your campaign. A recruitment video delivers 12% more conversion. On top of that, videos can generate up to ten times more organic reach, and so attract potential new staff too.
04Community management
When we give your vacancies an online stage, we also keep the audience in mind. We keep an eye on comments and answer questions. That keeps the online community happy and up to date, with all the information they're looking for in a friendly comment or DM. All in your company's name!
Community management also boosts interaction on your Facebook or Instagram page, for example. It presents your company online as active, social and attentive. Prefer to take this on yourself? No problem! That way you keep your recruitment approach in your own hands.
Employer branding in practice.
These clients have already chosen our method. Ready to put your company in the spotlight too?
Will you be our next success story?
What does employer branding deliver?
Think you're a top employer? Convince the rest of the world with an employer branding campaign. Here's what you can expect.
A strong employer brand
You position yourself as an attractive employer and build brand awareness in the labour market. Candidates know your story before they even apply.
Attracting staff gets easier
More awareness means more traffic to your careers page, and so more applicants. Including people who aren't actively looking yet, but have already come across you.
Sustainable growth
A strong employer brand keeps working: every campaign builds on your name and on retaining your current team. So your company grows fast, in a sustainable way.
Ready to start?
Book a no-strings introductory meeting. Within 30 minutes you'll know what employer branding can do for your organisation.
What our clients say.
“Zij draaien inmiddels al een tijdje onze online marketingcampagnes en met succes. De campagnes leveren goede resultaten op en er wordt altijd actief meegedacht.”
“Pro Contact heeft voor AEB Amsterdam de werken-bij site ontwikkeld en dat traject is vanaf begin tot eind heel professioneel verlopen.”
“In twee maanden tijd heb ik voor meerdere rollen interessante kandidaten gesproken, wat heeft geleid tot de hire van een team lead en een goed gevulde LinkedIn funnel.”
“Doordat de recruiters een eerste screening voor mij doen, scheelt mij dit veel tijd en heb ik de juiste kandidaten op gesprek.”
“Pro Contact heeft voor ons in drie maanden tijd verschillende moeilijk vervulbare vacatures ingevuld.”
“Door de professionele jobmarketing campagnes in combinatie met de slagkracht van de recruiters van Pro Contact, hebben we een grote nieuwe vijver aan gekwalificeerde kandidaten gevonden.”
“Pro Contact helpt ons op een moderne en creatieve manier met de werving van Kraanmachinisten, Monteurs, Projectleiders en Internationale Chauffeurs.”
“Pro-Contact heeft voor Oogwereld op professionele wijze een gebruiksvriendelijke en representatieve werken bij website ontwikkeld.”
“Pro Contact heeft ons supergoed geholpen met het werven van verschillende Roemeense recruiters en marketeers in de buurt van Cuijk.”
“De recruitment methode van Pro Contact is dé werkwijze die wij blijven hanteren voor de werving van nieuwe (productie)collega’s.”
“Korte lijntjes en fijn contact! We worden erg goed geholpen bij onze campagnes.”
“Wij hebben Pro Contact onze werken-bij pagina laten maken voor VanLoman BV. Het was een fijne samenwerking en de pagina's zien er super uit!”
“Succesvolle media campagnes hebben geleid tot meer klanten en kandidaten voor ons verkorte operator opleiding.”
“Goed geluisterd naar onze wensen en in korte tijd een fraaie website gebouwd.”
The people behind your employer brand.
All about employer branding?
Didn't find what you were looking for? Ask your question via our contact form and we'll help you think about the next step. You'll speak to one of our colleagues.
What is employer branding?
With employer branding we give companies a stronger position in the labour market. Through a range of campaigns, among other things, we make companies attractive to potential new colleagues.
What does an employer branding strategy look like at Pro Contact?
What an employer branding strategy ultimately looks like differs per company. What is the end goal, and what do you want to focus on most? The focus might be on retaining staff, or on greater brand awareness. An employer branding campaign is always about more than just finding staff.
How is the employer branding model applied?
The employer branding model Pro Contact uses consists of four phases: see, think, do and care. We normally focus mainly on the first three. We start by increasing reach, then spark interest and drive traffic to your (careers) site, and finally focus on the vacancies.
What is the difference between employer branding and job marketing?
Job marketing promotes your vacancies: targeted advertising to bring in applications in the short term. Employer branding builds your employer brand, so candidates know and choose your company in the long term too. The two reinforce each other: within RPO we combine job marketing, interim recruitment and employer branding, and run campaigns in your company's name. Candidates join your company directly, with no placement fee or agency mark-up. The ideal extension of your HR department!
Do you create the content, photos and video yourselves?
Yes, our own team creates the content for your campaign: copy, visuals and video, in your house style and under your name. A photo shoot or company video is also available as a standalone service: we capture your company culture, atmosphere and team, giving candidates that extra nudge.
What about image rights for our own employees?
Your people only appear on camera if they give their consent. We record that consent before the shoot, and agree where and for how long the material will be used. Does an employee leave, or no longer want to appear? Then we take the material out of circulation in consultation with you.
How quickly will I see results from employer branding?
Employer branding is a long-term investment: you build an employer brand over months, not days. But from the start, the reports show you what's happening: reach, traffic to your careers page and the first applications. We adjust based on what works.
What does an employer branding campaign cost?
That depends on your goal, your target audience and the channels we use. You agree the advertising budget with us in advance and keep it in your own hands. In an introductory meeting we work out the numbers, so you know exactly where you stand beforehand.
Ready to tell your story?
Your company deserves a unique story too, right? Book a no-strings introductory meeting and within 30 minutes you'll know if we're a good fit.
