All about recruitment marketing
Recruitment marketing: it may sound like a simple term, but this combination of recruitment and marketing has a lot more to offer than you might think. Curious what it actually means, what the benefits are and when it makes sense to review your recruitment marketing strategy with an expert? We'll tell you all about it.
What is recruitment marketing?
Recruitment marketing means applying different marketing techniques for recruitment purposes. The end goal? Attracting, recruiting and retaining potential candidates. Ideally, applicants of good quality too. Luckily, there are plenty of ways these days to aim your online campaigns specifically at your ideal target group. On top of that, recruitment marketing lets you design your online marketing so that it fits both your organisation and the candidate you're after.
The difference between job marketing and recruitment marketing
The difference between job marketing and recruitment marketing may be small, but we're happy to explain it. With job marketing, you advertise specific vacancies for a relatively short period. It falls under recruitment marketing: a broader umbrella term that covers attracting talent in general and building a strong employer brand.
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What does recruitment marketing include?
So recruitment marketing is a broad term that goes beyond just advertising vacancies. You start with a clear recruitment marketing strategy. It can include the following components:
- SEO (search engine optimisation): By using the right keywords, among other things, you can make sure your website (including your careers website) ranks high in Google's search results.
- SEA (search engine advertising): You can advertise on Google too. That way you can also pay to land at the top of the search results.
- Social media marketing: When you choose a social media platform that suits your target group, you can advertise very precisely.
- Employer branding: For anyone who wants to invest in their employer brand for the long term! With strategic employer branding campaigns you can find, reach, recruit and retain new staff.
The benefits of recruitment marketing
Recruitment marketing has plenty of long-term benefits for your organisation. Besides strengthening your current team with new colleagues, it contributes to:
- An employer image that really makes an impression. When you invest in how you put yourself on the map as an employer, people genuinely want to work for you. That makes your search easier and helps you retain more of your staff.
- Higher-quality candidates. By targeting specifically, you separate the wheat from the chaff early on, and by sharing your company culture early in your campaign, you increase the chance of a match. That saves you a lot of time later in the process.
- Greater online visibility. Eventually, potential candidates will find you before your campaign even goes live.
- A professional image. When you use recruitment marketing smartly, candidates can see that you know what you're doing.
- More enthusiasm within your organisation. A strong employer brand also benefits the colleagues who already work for you. They stay with you longer, and that's exactly what you want!
How to make your recruitment marketing campaign even stronger
Want to invest in recruitment marketing? An online campaign is a good place to start. But have you considered these extra options?
- A careers website: a careers page puts your vacancies in the shop window. It's also the place to share employee stories, company videos and core values. And you can link from your campaigns straight to the vacancies on this website.
- New photo and video material: with one day of shooting, you'll have enough visuals to supply your recruitment marketing campaigns and careers page with great images for years. Potential new colleagues immediately get a good picture of the workplace, the colleagues and the atmosphere.
- SEO vacancy texts: a vacancy text that wins the reader over and is picked up well by Google? That's exactly what you want as an employer. When you use the right keywords, you'll see your vacancy page climb in the search results.
When should you bring in an expert?
A process like this is no small thing. To make it truly effective, you need the right recruitment marketing strategy and you have to make time for it (at least) every week. Not sure where to start, want to develop a strategy together with an expert, or would you rather hand over the whole process so you can focus on what you do best? Then it's time to team up with a recruitment marketing expert.
Recruitment marketing in Amsterdam
Is your organisation based in the Randstad? Then drop by our office in Amsterdam. Our experts are happy to discuss all the options with you, so your recruitment marketing process matches your goals.
Recruitment marketing in Den Bosch
Is your organisation based in the south of the Netherlands? Then our office in Den Bosch is just around the corner! Drop by and we'll gladly walk you through all the recruitment marketing options.
Recruitment marketing with Pro Contact
Have you got in touch with Pro Contact and are you convinced a recruitment marketing process fits your needs? Then we can get started quickly. After a good conversation full of smart questions, we know who you are and what you're looking for. Based on that, we get to work on a suitable campaign, fully tailored to your organisation and wishes. The best part? You stay in control and always have the final say before a campaign goes live.
Recruitment marketing examples
Curious what recruitment marketing can look like in practice? Take a look at our success stories.
Will you be our next success story?
Meet Pro Contact.
We combine job marketing, interim recruitment and employer branding, and run campaigns under your company's name. Candidates are employed directly by you, with no placement fee or agency mark-up. The ideal extension of your HR department!
Want to know more about how we work?
Ready to get serious about your recruitment?
Schedule a no-obligation introductory meeting. In 30 minutes, you'll know if we're a good fit.
