Metis IT wanted to strengthen its team of IT professionals, in a sector where recruiting can be a real challenge. With an employer branding campaign and new photo and video material, the company reached its goal: 4 new colleagues in less than a year.
Metis IT is all about the most secure, flexible and results-driven IT infrastructure solutions, and that's impossible without a team of IT professionals. With an employer branding campaign, a content calendar and new photo and video material, the company showed who it is. Metis IT is proof that it pays to invest time and energy in your online presence, for your recruitment and for your branding.
Erwin Westein
managing director of Metis IT
Metis IT is all about the most secure, flexible and results-driven IT infrastructure solutions. That's impossible without a team of IT professionals, and the company wanted to strengthen that team.
The goal: hire 3 to 4 people a year. That may not sound like much, but recruiting in the IT sector can be a real challenge.
On top of that, the image of Metis IT no longer matched reality. The photo and video material had been shot in the old building, featuring colleagues who no longer worked there, while the new colleagues weren't in it at all.
Metis IT and Pro Contact already knew each other: the company had also worked with Pro Contact in 2017 and 2018. When Erwin was looking for people, he knew where to go.
“That was more sales, telemarketing. I always stayed in touch with one of your colleagues, and when I was looking for people I knew you could help me. I'm definitely happy with the partnership. It's properly professional, responses come quickly, and the meetings are always well prepared. The people I work with are just really good at what they do. It makes them happy, it's their passion. That's great to work with.”
Erwin Westein, managing director of Metis IT
A new photo and video shoot had to show the new office, the current team and the new products at their best.
“The idea behind the photo and video shoot was twofold. On the one hand, we wanted to properly capture our new office, including our colleagues. Our photo and video material was still from our old building, and featured colleagues who no longer work here. We also have lots of new colleagues who aren't in it at all; that can confuse potential candidates. We're also bringing a number of new products to market, and they needed to be filmed and photographed properly too. The shoot days were really fun and enjoyable. We can't wait to see the end result!”
Erwin Westein, managing director of Metis IT
Alongside the visuals, Metis IT got an employer branding campaign and a content calendar. The great thing about that campaign? The concept and strategy aren't set in stone. If Erwin and his team want to take the campaign in a different direction, they can. And that's exactly what they do.
“Next quarter we're going to switch the campaign round a bit, from employer branding to something more sales-driven. We've shown who we are, now we want to show everything we do.”
Erwin Westein, managing director of Metis IT
The Metis IT employer branding campaign runs on Facebook, Instagram and LinkedIn. Erwin is also looking further ahead.
“I also think it would be a good idea to advertise a bit more on channels like Reddit; that's exactly where our target audience is.”
Erwin Westein, managing director of Metis IT
“Ideally, everyone would come to us through the funnel we planned in advance: they see an ad, click, later see another ad, and become more and more interested. Ideally, they'd then eventually apply through a form via the last ad. In practice, it's often a bit more varied. People have often seen us before and have already had a look at the website. So they already know us when they're approached on LinkedIn, and find their own way to the careers site. So it's often a bit more organic than the neat theoretical flow. But I like the integrated approach: the strategy side combined with interim recruitment works well.”
Erwin Westein, managing director of Metis IT
The goal was 3 to 4 new people a year. Metis IT hired 4, in less than a year. And the applicants keep coming: Erwin is receiving more and more.
“I'm seeing more and more speculative applications; the junior role I opened the vacancy for in particular has attracted a lot of interest.”
Erwin Westein, managing director of Metis IT
An employer branding campaign, a content calendar and new photo and video material: Metis IT is proof that it pays to invest time and energy in your online presence. For your recruitment efforts, and for your branding.
At Metis IT, employer branding made the difference.
4
new colleagues
3 to 4
hires per year was the goal
I'm seeing more and more speculative applications; the junior role I opened the vacancy for in particular has attracted a lot of interest.
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