10 million Facebook users, 8 million Instagrammers, 9 million LinkedIn members and millions of job searches on Google and Indeed. That is where you want your vacancies to be seen! You can do that with job marketing and online recruitment: online marketing designed to promote vacancies.
What is job marketing?
Job marketing is online marketing designed to promote vacancies: you actively put your vacancy in front of people on the channels where your target group spends its time, instead of waiting for someone to find it.
With online recruitment we use the superpower of the internet.
Online recruitment covers everything to do with digital recruitment. Whatever your recruitment goal, online recruitment lets you use the superpower of the internet. With our online campaigns, you put your vacancies in front of every internet user.
LinkedIn, Facebook, Instagram, TikTok, Snapchat… We know exactly where your ideal candidates are.
Our SEO vacancy texts are not just a good read; Google finds them easily too.
With Google Search we reach people who are actively looking for a new job.
When do you use job marketing?
You use job marketing when waiting is no longer an option: you need people now, and the candidates you are looking for will not come to you on their own.
For you if:
your vacancy is online, but hardly anything comes in.
the perfect candidate is not actively looking and has to come across you.
you have several vacancies at once and your own reach has run out.
Need help with follow-up or with your entire recruitment? Then interim recruitment or RPO is a better fit.
The right channels for the best job marketing campaign.
01The right channels
Recruiting through social media is an art in itself. Luckily, we keep up with every trend and learn from every campaign. So we know exactly where your candidates are, and how to reach them with a strong recruitment strategy. You will find young people on Snapchat, TikTok and Instagram. Need reinforcements in the office? Then LinkedIn is your platform. That is how we make your campaign as effective as possible.
02Ads that stand out
We create the ads: copy, images and video, in your house style and under your name. We use Google Ads in several ways. Through Google Search, for example, we hook candidates who have already searched for a similar vacancy. With smart, relevant keywords we make sure we end up at the top of the list. We also use Google Display and YouTube to connect with the right target group.
03Applications straight to you
Every application lands with you straight away, not with us first. We measure what each ad delivers and adjust based on what works. And the icing on the cake: SEO vacancy texts. Win the hearts of both candidates and Google with SEO vacancy texts.
Job marketing in practice.
These clients have already chosen our method. Ready to put your company in the spotlight too?
Will you be the next success story?
What does job marketing deliver?
We combine job marketing, interim recruitment and employer branding, and run campaigns in your company's name. What do you get out of it?
Applications straight to you
Every response lands in your inbox or ATS. Candidates join your payroll directly, with no placement fee or agency mark-up. You keep the contact and stay in control.
You know what an applicant costs
For each campaign you see exactly what an application costs. No surprises afterwards, but a firm grip on your recruitment budget. So you know what recruitment costs you and what it delivers.
You build your own reach
The campaigns run under your name and every euro builds your employer brand. Candidates get to know your company, even if they do not respond yet. The perfect extension of your HR department!
Ready to start?
Book a no-obligation introductory meeting. Within 30 minutes you will know what job marketing can do for your vacancies.
What our clients say.
“Zij draaien inmiddels al een tijdje onze online marketingcampagnes en met succes. De campagnes leveren goede resultaten op en er wordt altijd actief meegedacht.”
“Pro Contact heeft voor AEB Amsterdam de werken-bij site ontwikkeld en dat traject is vanaf begin tot eind heel professioneel verlopen.”
“In twee maanden tijd heb ik voor meerdere rollen interessante kandidaten gesproken, wat heeft geleid tot de hire van een team lead en een goed gevulde LinkedIn funnel.”
“Doordat de recruiters een eerste screening voor mij doen, scheelt mij dit veel tijd en heb ik de juiste kandidaten op gesprek.”
“Pro Contact heeft voor ons in drie maanden tijd verschillende moeilijk vervulbare vacatures ingevuld.”
“Door de professionele jobmarketing campagnes in combinatie met de slagkracht van de recruiters van Pro Contact, hebben we een grote nieuwe vijver aan gekwalificeerde kandidaten gevonden.”
“Pro Contact helpt ons op een moderne en creatieve manier met de werving van Kraanmachinisten, Monteurs, Projectleiders en Internationale Chauffeurs.”
“Pro-Contact heeft voor Oogwereld op professionele wijze een gebruiksvriendelijke en representatieve werken bij website ontwikkeld.”
“Pro Contact heeft ons supergoed geholpen met het werven van verschillende Roemeense recruiters en marketeers in de buurt van Cuijk.”
“De recruitment methode van Pro Contact is dé werkwijze die wij blijven hanteren voor de werving van nieuwe (productie)collega’s.”
“Korte lijntjes en fijn contact! We worden erg goed geholpen bij onze campagnes.”
“Wij hebben Pro Contact onze werken-bij pagina laten maken voor VanLoman BV. Het was een fijne samenwerking en de pagina's zien er super uit!”
“Succesvolle media campagnes hebben geleid tot meer klanten en kandidaten voor ons verkorte operator opleiding.”
“Goed geluisterd naar onze wensen en in korte tijd een fraaie website gebouwd.”
The people behind your campaign.
All about job marketing?
Didn't find what you were looking for? Ask us your question and we will help you think about the next step. You will speak to one of our colleagues.
What exactly is job branding?
Which channels do you advertise on?
Wherever your target group is! We often recruit through social media on Instagram and Facebook, sometimes on LinkedIn, TikTok or Snapchat, and through Google when people are actively searching. We decide on the mix for each vacancy.
How is this different from an agency?
How soon will I see results?
What are SEO vacancy texts?
SEO (search engine optimisation) is essential to a good job marketing strategy. With high-quality SEO vacancy texts you make your vacancies easy to find online. A few technical and content tweaks make your vacancy completely future-proof, and you will attract more organic applicants. A good SEO vacancy text can often give a candidate just that extra push.
What does job marketing cost?
Your vacancy in the spotlight?
Book a no-obligation introductory meeting. Within 30 minutes you will know whether we are a good fit.
