With a merger on the way, Gemeente Wijdemeren wanted permanent staff instead of interim workers. Within two months, the municipality had three new legal advisers.
Client
Gemeente Wijdemeren
Industry
With the municipality's future now clear and a merger on the way, Gemeente Wijdemeren needed to find permanent staff instead of hiring interim workers. That called for a fresh approach and an effective recruitment strategy. Two months later, the municipality had three new legal advisers.
Monique Hoogduin
Gemeente Wijdemeren
Gemeente Wijdemeren was in a transition phase in which suitable permanent staff were crucial. Because its future had long been uncertain, the municipality relied mainly on freelancers. With the merger approaching, it needed a stable team.
Among others, the municipality was looking for a project manager, legal advisers and enforcement officers. However, its own recruitment efforts weren't delivering the results it wanted, and it lacked a fresh perspective on recruitment.
Gemeente Wijdemeren chose a broad package: employer branding, various job marketing campaigns, SEO vacancy texts, photo shoots, a careers page and interim recruitment. By combining traditional and innovative recruitment methods, the municipality reached a wide range of potential candidates.
The municipality got a modern, user-friendly careers website: werkenbijwijdemeren.nl. Candidates can easily find the vacancies there and get a good picture of the organisation and its values.
With strategic employer branding, Gemeente Wijdemeren positioned itself as an attractive employer. That's how the municipality attracted talent that fits its culture and values.
Interim recruitment helped fill vacancies quickly and efficiently. This meant the municipality could respond quickly to the organisation's needs and continuity was guaranteed.
On the new careers website, candidates can easily find the vacancies and get a good picture of the organisation and its values.
Three new legal advisers in two months, at a cost of €3,200 per new hire. Gemeente Wijdemeren proved how revolutionary the combination of RPO, employer branding and a new careers website is.
For a municipality that wanted to move from freelancers to a stable team, that's a concrete step forward.
At Gemeente Wijdemeren, employer branding made the difference.
3
new legal advisers
13
applicants in 2 months
€3,200
cost per new hire
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