With around 800 employees in very different teams, recruiting at Centraal Boekhuis is a challenge. After employer branding and new vacancy pages, job marketing for the Logistics Employee vacancy delivered 40 new colleagues in four months.
Centraal Boekhuis (CB) employs around 800 people in warehousing, transport and support services, and recruiting for all those teams is a challenge. After an employer branding campaign, CB started job marketing, including for the Logistics Employee vacancy. In four months, that brought in 40 new colleagues, and 32% of applications came through the online campaign.
Sharon Wolf
Recruitment Manager at CB
Logistics, trade and service: that is Centraal Boekhuis (CB). If you know this royal-warranted company, you might think it is all about books, but a lot more goes on at CB. The company has around 800 employees in a unique mix of warehousing, transport and support services: HR, facilities, recruitment and even an extensive IT department.
With so many different teams, recruiting new employees is a challenge. That is why CB brought in both Spielwork and Pro Contact. Sharon Wolf, Recruitment Manager at CB, explains how that partnership went.
CB started with an employer branding campaign.
“This firmly put us on the map as an employer.”
Sharon Wolf, Recruitment Manager at CB
In early 2024, CB started working with Spielwork. Since then, Spielwork has been creating attractive vacancy pages for the company. For some of those vacancies, Pro Contact added a job marketing campaign.
“Later we started with job marketing. We ran various campaigns, including one for the Logistics Employee vacancy.”
Sharon Wolf, Recruitment Manager at CB
CB’s IT department is large. That makes sense, because that “cockpit” is where the controls for a large process are operated. That is why Sharon’s team is looking to expand CB’s IT team.
“Pro Contact is now setting up a campaign for that, with an employer branding angle. We mainly want to show people why it is so enjoyable and challenging to be an IT professional at CB. Here, for example, your work as an IT professional determines how our logistics process runs. That challenge and variety is exactly what many IT professionals are looking for.”
Sharon Wolf, Recruitment Manager at CB
For the Logistics Employee vacancy, 40 new colleagues came on board in four months. The online campaign clearly played its part in that.
“No less than 32% of applications came in through the online campaign. Of all the full-time candidates hired, 15% came from Pro Contact’s campaign, and for part-timers it was as much as 35%. That is very high.”
Sharon Wolf, Recruitment Manager at CB
Sharon calls it a highly successful campaign, although she first had to let go of something.
“At first I found it nerve-racking to let go of control, but I trusted your expertise. And that turned out to be completely worth it, because lots of applicants came in. It is great to see that such an accessible way of recruiting works for this target group.”
Sharon Wolf, Recruitment Manager at CB
At Centraal Boekhuis, employer branding and job marketing made the difference.
40
new Logistics Employees
32%
of applications via the online campaign
35%
of part-timers hired came from the campaign
At first I found it nerve-racking to let go of control, but I trusted your expertise. And that turned out to be completely worth it, because lots of applicants came in.
Curious which service could work for you? Read what each one involves.
Curious about what Pro Contact has achieved for others in terms of recruitment? Take a look at our cases.
Schedule a no-obligation introductory meeting. In 30 minutes, you'll know if we're a good fit.
