Many people know the labels of paraDIGMA groep, but not the parent company behind them. With employer branding and branding for the sub-labels, paraDIGMA groep secured an even stronger position in the market.
paraDIGMA groep has more than 1,100 employees and several labels under one roof, but not everyone knows that those labels belong to the same parent company. To build brand awareness for that, paraDIGMA groep had campaigns set up, brought in fresh thinking and had the results tracked. Above all, it took work off their hands, and delivered better campaigns.
Lisette Visser
Marketer at paraDIGMA groep
paraDIGMA groep is an organisation with more than 1,100 employees and several labels under one roof. Yet not everyone is familiar with this so-called ‘umbrella brand’: a parent company of several sub-labels. Building brand awareness for an umbrella brand like that is a craft in itself.
paraDIGMA groep isn't easy to sum up in one sentence. The company works in the field of sustainable employability: helping employees stay healthy and employable, now and in the future. It also has several sub-labels, each offering their own services. People know the labels, but don't always know that paraDIGMA groep is the parent company.
“It's quite a difficult organisation to sum up. By bringing you in, we get a different kind of input than we could come up with ourselves.”
Lisette Visser, marketer at paraDIGMA groep
paraDIGMA groep brought in Pro Contact to set up campaigns, contribute ideas and track the results. That's according to Lisette Visser, marketer at paraDIGMA groep.
Several campaigns run at the same time: for paraDIGMA groep's employer branding and for the branding of the sub-labels.
“It's not really the standard service you offer. But that's exactly what makes it fun, it's shaped around what suits us.”
Lisette Visser, marketer at paraDIGMA groep
What helps is that things are viewed from a broader perspective.
“You see what's going on in other industries and can bring that in. Sometimes we have more tunnel vision than we realise.”
Lisette Visser, marketer at paraDIGMA groep
With the combination of employer branding and branding for the sub-labels, paraDIGMA groep secured an even stronger position in the market. For the team, the partnership mainly means having work taken off their hands, and better campaigns.
“It's really nice when things can be taken off our hands, while we're kept in the loop but don't have to be working on it all the time.”
Lisette Visser, marketer at paraDIGMA groep
Lisette is clear about the power of real collaboration.
“The short lines of communication, the input, taking work off our hands: I'd recommend that to anyone.”
Lisette Visser, marketer at paraDIGMA groep
At paraDIGMA groep, employer branding made the difference.
The short lines of communication, the input, taking work off our hands: I'd recommend that to anyone.
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