How to use AI for recruitment campaigns

The latest developments in AI leave us in no doubt: the future is here! More and more AI tools are coming onto the market, and a large share of them can be used in the search for new staff. Some tools are still in their infancy, but we’re happy to give you 4 AI tips that can help you fill your vacancies when it comes to text, photos, videos and audio.

ChatGPT

We’ll start with the most obvious AI tool. Tools such as ChatGPT and Google Gemini are handy aids for when you’re short on inspiration or information! Note: we call them “aids” for a reason. These tools can’t replace creative and original concepts. (Job ad) texts written by ChatGPT can be a good basis, but it’s up to you to adapt their tone of voice and content to the specific goal, the target group and your organisation. Only then will a text appeal to the reader.

Midjourney

Where ChatGPT and Google Gemini can help you with text and concepts, Midjourney can support you visually. With this AI tool you generate visuals that work well in online recruitment campaigns. You can generate all kinds of images, so you can always have a visual made that suits the vacancy and the intended target group. The downside? The images Midjourney creates for you are far from always right the first time. It takes time to create an image that is anatomically correct, for example, and conveys the right feeling. Compared with stock sites, where you can scroll through an online library fairly quickly, Midjourney can be a bit more labour-intensive.

OpenAI Sora

Sora is the newest part of OpenAI and focuses on creating videos. It works in roughly the same way as Midjourney, but with moving images. The tool is still in its infancy, but before long it could be a handy solution for organisations that want to set up a job marketing campaign, for example, but don’t have their own visual material. Bear in mind, though, that however impressive the footage may be, it can never convey the feel of your organisation as well as a video you made yourself.

ElevenLabs

Is your video ready, but lacking an international touch? With ElevenLabs you can change your own videos with spoken text into another language. Handy if you want to recruit people abroad and don’t speak the language (well enough) yourself! ElevenLabs also lets you generate spoken text. So you can put together a complete video ‘from scratch’.

Use AI, but stay sharp

AI tools like these are making it ever easier for us to create content, for recruitment purposes too. However, some tools are already further developed than others. That’s why it’s always smart to check the content carefully and adjust it yourself where possible, as with texts written by ChatGPT. If you use these AI tools as a basis, your recruitment campaign can hardly go wrong