Pro Contact enters the Belgian market with online recruitment campaigns

Amsterdam, 26 June 2019: Dutch company Pro Contact, a specialist in online recruitment, is heading to Belgium. After Amsterdam and Den Bosch, the company is opening its first Belgian office in Antwerp this summer. Pro Contact is the first recruitment party in Belgium to fill technical, logistics and entry-level vacancies using social media campaigns. Thanks to the growing economy and the tight Belgian labour market, the number of jobseekers is at a historic low. Devising a strong recruitment strategy and running online campaigns makes it possible to reach latent jobseekers, who don't spend time on the existing job boards. Pro Contact's first clients in Belgium include Soleo Group and Van Moer Logistics.

By crossing the border with its online recruitment campaigns, Pro Contact is acting on its growth ambitions. Choosing Belgium is a logical step, as social media use there is comparable to the Netherlands. There are an estimated 7.1 million Facebook, 3.7 million LinkedIn and 3.3 million Instagram users in Belgium. Alongside social media campaigns, Pro Contact also helps its clients build a unique employer brand, set up landing pages and careers sites, gamified recruitment (applying through games) and 3D photography, which lets potential candidates experience their new workplace virtually.

Online recruitment

Online recruitment is an entirely new way of sourcing, in which tailor-made content about the vacancy in question is promoted on the social media channels the target group uses most. Compared with traditional recruitment and selection agencies, the cost per hire of online recruitment campaigns is considerably lower. This is because more candidates can be targeted, and a fixed amount is paid for this, regardless of the number of candidates.

The online recruitment campaigns are also shared in the name of the company using the service, not in the name of Pro Contact itself. That has several advantages; it increases the company's brand awareness, for example, but it also makes an ad clearer for the target group. After all, that's the company someone will be joining. A company can choose to follow up the candidates who respond to the campaign itself, but Pro Contact's recruiters can also take this over. This service is called interim recruitment.

A company can choose to highlight a vacancy through an online recruitment campaign, but it's also an option to put the entire company culture in the spotlight through an employer branding campaign. This way, Pro Contact positions companies more strongly in the market as employers.

Noud Baijens, founder and director of Pro Contact: "We're delighted to announce that we're opening an office in Antwerp. Because of our specialist knowledge of positions in logistics, transport, automotive, customer contact, industry and infrastructure, we've chosen to focus further on these sectors across the border. We find that in Belgium, social media channels are still rarely used to make the search for staff a success. And that's while the market is comparable to the Dutch one, and demand for technical staff, for example, is enormous here too. With our social media campaigns, we offer organisations here a tailor-made solution."

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