Your vacancy in Google for Jobs? Here are 3 tips

The rumours have been doing the rounds for a while, and now it really seems to be happening: Google for Jobs is ready to take over The Netherlands! THE search engine for vacancies. Exactly when, we don’t know. What we do know is that it’s going to be ‘the next big thing’ in the world of recruitment.

The principle is very simple. Jobseekers type in a keyword and the content of various vacancies becomes visible straight away. So the trick is to appear at the top of the search results. How do you do that? Among other things, by optimising your job ad. It’s a smart addition to a job marketing campaign, for example. To make sure everyone is prepared for this change, we present: the Google for Jobs checklist!

Check whether the job title is Google-proof

An important first question is which job title is given to a vacancy. That’s because it will also be one of the ranking factors for Google for Jobs. It’s important to choose a general name. Job titles like ‘Content Ninja’ are of course very funny, but the chance that someone types this into Google as a search query is very small. It’s also important not to abbreviate additions such as Junior and Senior to jr. or sr., but to write them out in full.

Determine keywords and rewrite the vacancy

For each vacancy, find out which keywords are relevant. It’s important to use these keywords regularly in your text, but they don’t always have to appear in a fixed combination. Thanks to Artificial Intelligence, Google is now smart enough to understand context and recognise synonyms. ‘A job in Mokum’, for example, will also be linked to ‘vacancy Amsterdam’.

In general, it’s already known about Google that, SEO-wise, it’s good to have the keywords appear mainly at the start of a text. This also applies to an SEO job ad. And watch out for spelling mistakes: Google punishes you hard for them.

Findability of your vacancy in Google for Jobs

Unfortunately, a cracking job ad isn’t the end of it. The text also has to be posted online in the right way, because Google is a nosy parker. It wants to know as much as possible about the vacancy. And the more you show, the more grateful Google will be. There’s a nice reward in return: better findability. To make sure Google can read all the information correctly, you need to work with structured data. This is code containing information that matches the information in the job ad. Google would like to know the following about the vacancy:

• Publication date
• Employer
• Job title
• Job description
• Location
• Employment type
• Salary

Is the vacancy on the right channels?

Another ranking factor for Google is the recruitment channels the vacancy is posted on. Preference goes to companies with a solid online footprint. Monsterboard, Glassdoor and Careerbuilders already have a partnership with Google, and therefore with Google for Jobs too. Posting the vacancy on one of these channels will probably earn more ranking points and therefore a higher score in the search results.

By ticking off these four points, you’ve taken big steps in preparing for Google for Jobs. Now it’s a matter of waiting for the big launch.

We researched how the business community views the introduction of Google for Jobs.

Your vacancy in Google for Jobs? We’re happy to help! Leave your details and get in touch.