A picture-perfect website: the do’s and don’ts of visual content

Did you know that visual content can have a huge influence on conversion on your company website? Beautiful images help people remember information better. They also always get looked at, unlike the text on a page, which is often skipped. Smart use of images can also help make your web page SEO-proof, which makes it a great addition to your job marketing campaign. Curious? With these tips you'll make your website picture perfect in no time.

The do’s: get results with these picture-perfect steps

Relevant photos and videos on your company website or careers website can bring in lots of new customers or colleagues. Really!

Attracting new customers with smart visual content

Do you sell a service or product? A sharp photo can instantly make clear what your organisation is about, so it can help when you want to attract customers. For a visitor to your website, the quality of the photo often reflects the quality of your work. So always make sure your photos look professional.

Help with recruiting new staff via your company website

When recruiting staff, photos of your current employees can be really valuable. Photos of fun moments or other photos that give a clear, attractive picture of the workplace are always a good idea. That way future employees get a nice impression of their new team. Avoid a messy background, but do let the photos come across as realistic. No employer is perfect!

Vacancy videos

A vacancy video on your landing page can be incredibly effective! It often gives the candidate that extra nudge to apply. That makes recruiting staff just that little bit easier.

The don’ts: the type of visual content you want to avoid

Some images actually have the opposite effect. So watch out for:

Stock photos and photos from Google Image Search

Anyone who has looked into SEO knows that stock photos aren't the best choice for your ranking, because they're not original content. On top of that, this type of image can look fake, and the photos sometimes even make your company website look untrustworthy. Because let's be honest: they're often easy to spot. Grabbing images from Google Image Search is an even bigger no-no: expect hefty fines for that!

Poor-quality photos

Poor-quality visuals are unattractive to visitors and to Google. So the sharper the photo, the better. And you don't need to spend thousands of euros on it: a fairly recent smartphone can often take perfectly good photos. So set aside some time to shoot some nice pictures; bet it makes a difference?

Outdated photos on your company website

Just like the rest of your careers website, it's essential that your photos and videos are up to date. You don't need to refresh them every week, maybe not even every year. But do make sure photos of former employees are replaced in time and that the office looks the same on screen as it does in real life. Besides, both Google and visitors to your company website will appreciate that you keep putting time and effort into your website!