Through its own careers website and social media, Kargro Group got little to no response to its vacancies for drivers. A job marketing campaign generated 95 applications and, within 2 months, 2 new drivers.
Kargro Banden and Lintire are major players in circular tyre processing, and they were looking for semi-trailer and trailer drivers. Recruiting drivers through their own channels proved far from easy. Even so, Kargro Group found several drivers within 2 months through a job marketing campaign.
Kees-Jan Riemersma
Sales director at Kargro Group
Kargro Banden and Lintire are major players in circular tyre processing. To get those tyres from A to B efficiently, they were looking for both semi-trailer and trailer drivers.
Recruiting drivers is far from easy these days. Sales director Kees-Jan Riemersma and the other directors at Kargro Group soon realised this when they shared their vacancies on their careers website and their own social media.
“We'd already put quite a bit of effort into our recruitment ourselves, but always through our own channels and careers website. We got little to no response, so it was clear to everyone that something had to change. What we realised later is that you mainly reach your own network that way, when it's the people outside it whose attention you really want.”
Kees-Jan Riemersma, Sales director at Kargro Group
That's why Kargro Group opted for a job marketing campaign, specifically to reach people outside its own network.
Kees-Jan and his team were enthusiastic about the way the advertising was done.
“You don't advertise as Pro Contact, but directly as Kargro Group and Lintire. That meant we could really put our organisations in the spotlight.”
Kees-Jan Riemersma, Sales director at Kargro Group
Another highlight? The ads themselves.
“The ads had a slightly different angle and wording than we would normally use. That surprised us.”
Kees-Jan Riemersma, Sales director at Kargro Group
The campaign generated 95 applications, and within 2 months Kargro Group had already hired 2 drivers. Where its own channels had produced little to no response, the company was now reaching people outside its own network.
“But what surprised us even more was the number of responses we got. 95 applications! We've already been able to hire 2 drivers in 2 months. That's really great.”
Kees-Jan Riemersma, Sales director at Kargro Group
At Kargro Group, job marketing made the difference.
2
drivers hired
95
applications
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