Trekhaakcentrum is growing fast and wanted to fill its branches with their own staff with fitters. With RPO, 3 fitters joined, and within 6 months an account manager and a marketer as well.
Trekhaakcentrum, part of TowMotive Group, is the market leader in fitting tow bars and is growing fast. It needed fitters for its branches with their own staff, but did not have the capacity to run campaigns and follow up candidates itself. With RPO, a powerful combination of job marketing and interim recruitment, Trekhaakcentrum found 3 fitters, an account manager and a marketer.
Maurice de Moor
sales and marketing manager at TowMotive Group
Trekhaakcentrum, part of TowMotive Group, is the market leader in fitting tow bars. The company is growing fast. It has several branches in the Netherlands run by franchisees, but also a number with their own staff. Trekhaakcentrum wanted to fill those branches with fitters.
Having a well-known name helped, but for these roles it was not enough.
“Trekhaakcentrum is quite a well-known name. That is why certain vacancies always attracted a fair number of people. But for these job profiles we needed more power, and at that point we did not really have a place or a way for people to apply easily. The TowMotive label also sometimes caused confusion in our campaigns.”
Maurice de Moor, sales and marketing manager at TowMotive Group
On top of that, the company did not have the capacity to run the campaigns and follow up candidates itself.
“At that point we decided to bring in an external company to actively take this on. That is how we came to Pro Contact.”
Maurice de Moor, sales and marketing manager at TowMotive Group
Trekhaakcentrum chose RPO: a powerful combination of job marketing and interim recruitment. The campaigns put the vacancies in front of the right people, and the candidates who responded were followed up straight away.
What did Maurice think of the partnership?
“Very pleasant. You were always proactive throughout the partnership. We got quick responses, and that kept the partnership running at a high pace. I never felt that anything had stalled. That is unique, because I know this happens quite easily in an hourly arrangement, but that was not the case here at all. My contact person was very flexible, and the follow-up of candidates went like clockwork.”
Maurice de Moor, sales and marketing manager at TowMotive Group
It is precisely that speed that he sees as the value.
“You really have to follow up the same day, otherwise you lose them.”
Maurice de Moor, sales and marketing manager at TowMotive Group
Trekhaakcentrum found 3 fitters, and within 6 months an account manager and a marketer as well. But the partnership delivered more than new colleagues.
“This partnership made us think seriously about our HR strategy. Where in the past we mainly thought short term and wanted to fill vacancies, we now look at a strategic level at where we want to go, how many people we need to get there and how we are going to achieve that. Are we going to do it ourselves, or do we want to bring in an external party?”
Maurice de Moor, sales and marketing manager at TowMotive Group
Maurice also has a background in online marketing himself, and the project made him curious about what he can do on his own.
“I also want to see what happens when I set up my own campaigns, whether I can do this myself. So this project actually went so well that it inspired us.”
Maurice de Moor, sales and marketing manager at TowMotive Group
At Trekhaakcentrum, RPO made the difference.
3
new fitters
So this project actually went so well that it inspired us.
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